I’m Ryan Lawton, and I’m currently working as a Graphic Designer at BGFG after working for a variety of brands post-graduating from the University of Salford with a Bachelor of Arts (with Honours) degree in Graphic Design. I have a passion for design and all things creative, thriving in anything where I can allow my imagination and critical thinking to run wild.

 

Since working for BGFG, my design practice has shifted to take heavy influence from a marketing standpoint. It has taught me the importance of industry knowledge, analytics and trends within marketing and how that can be used to influence design choices which will appeal to consumers across various marketing channels and across different funnels. Having the ability to see how consumers react directly to design choicds such as different colours used on a design, or the placement of a promo banner on a website, or the composition of an animation, I find intriguing and love to use to influence my next campaign.

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During the past 7 years, I have explored my strong interests in graphic design and have taught myself a variety of critical design skills, sought out help and assistance in developing my industry and practical knowledge, and produced freelance work for small and independent businesses.

I often find myself visiting museums or scrolling creative sites such as cosmos, Behance, or itsnicethat.com looking for inspiration for new designs or concepts and enjoy feeling my creative flair expand. This usually leads me to produce new designs and create projects which I enjoy completing in my spare time.

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Since I discovered the world of 3D design in my second year at university, I have set out to learn all of the processes and techniques that go into creating astounding CG scenes. The fact that the possibilities are endless when it comes to software like Blender really motivates me and feeds my hunger to learn more about this new medium of creative production.

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In this portfolio, you will see some of the work I have produced spanning the past 7 years, both in my spare time, education and career. I have a modern, yet fluid, Avant-garde outlook on design and love to perfect the finished outcomes of each piece of artwork I produce.

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Enjoy!